Privacy policy
Effective Date: [INSERT DATE] / Last Updated: [INSERT DATE]
This Privacy Policy explains how Lumn A3MR Pvt Ltd (“KNO”, “we”, “us”, or “our”), operating through kno.today, collects, uses, stores, and protects your personal information when you visit our website, purchase our products, or interact with our services. By using kno.today, you agree to the practices described in this policy.
3.1 Who We Are
Legal Entity: Lumn A3MR Pvt Ltd
Brand: KNO
Website: kno.today
Contact Email: info@kno.today
WhatsApp Support: 0325 4088804
Jurisdiction: Pakistan, governed by PECA 2016 and applicable Pakistani law
3.2 Information We Collect
Information You Provide Directly
• Full name
• Email address
• Phone number (including WhatsApp number)
• Delivery address (street, city, province, postal code)
• Payment information (processed securely by our payment gateway; we do not store card details)
• Health or wellness preferences you voluntarily share (e.g., health goals in a consultation form)
• Communications you send us via WhatsApp, email, or website contact forms
Information Collected Automatically
• IP address and approximate location
• Browser type, device type, and operating system
• Pages visited, products viewed, and time spent on site
• Referring URLs and traffic source data
• Cookies and similar tracking technologies (see Section 3.7)
3.3 How We Use Your Information
• Process and fulfill your orders
• Send order confirmations, shipping updates, and delivery notifications via email, SMS, or WhatsApp
• Provide customer support and respond to your queries
• Send promotional communications (only with your consent; unsubscribe at any time)
• Personalise your shopping experience and product recommendations
• Improve our website, products, and services through analytics
• Comply with our legal obligations under Pakistani law
• Detect and prevent fraud or misuse of our platform
3.4 Data Sharing
We do not sell, rent, or trade your personal data. We may share your information with trusted third parties only
where necessary:
• Courier and logistics partners (e.g., TCS, Leopards, PostEx) — for order delivery
• Payment gateway providers (e.g., PayPak, JazzCash, Easypaisa) — for secure payment processing
• WhatsApp / Meta Business API providers — for order and support communications
• Analytics and marketing tools (e.g., Google Analytics, Meta Pixel) — for site performance insights
• Legal authorities — where required by law, regulation, court order, or government request
3.5 Data Retention
We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including legal and accounting obligations. Order data is retained for a minimum of 5 years in accordance with Pakistani corporate record-keeping requirements.
3.6 Your Rights
You have the right to:
• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your data, subject to legal retention obligations
• Opt out of marketing communications at any time
• Lodge a complaint if you believe your data has been misused
To exercise any of these rights, contact us at info@kno.today or via WhatsApp.
3.7 Cookies
kno.today uses cookies to improve your experience. These include:
• Essential cookies — required for the website to function (e.g., shopping cart)
• Analytics cookies — to understand how visitors use our site (e.g., Google Analytics)
• Marketing cookies — to serve relevant advertisements (e.g., Meta Pixel)
You may disable cookies through your browser settings. Note that disabling essential cookies may affect site functionality.
3.8 Data Security
We implement industry-standard security measures including SSL / TLS encryption, secure payment processing, and restricted access controls. However, no system is completely secure, and we cannot guarantee absolute security of data transmitted over the internet.
3.9 Children’s Privacy
kno.today is not intended for individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, please contact us immediately.
3.10 Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be communicated via a banner on kno.today or by email. Continued use of our website following any update constitutes your acceptance of the revised policy.
3.11 Governing Law
This Privacy Policy is governed by the laws of the Islamic Republic of Pakistan, including the Prevention of Electronic Crimes Act 2016 (PECA) and the Electronic Transactions Ordinance 2002 (ETO)
